Maximize your understanding of consumer behavior through System 1 and System 2 thinking.
In this guide, we explore System 1 and 2 thinking, define Dual Process Theory, and touch upon a few practical research methods for both systems.
Download this guide to learn how to:
- Understand Dual Process Theory (DPT)
- Understand System 1 and System 2 Thinking
- Conduct research methods for each system