20220324-mdrg-pillar-page (2)

Maximize your understanding of consumer behavior through System 1 and System 2 thinking. 


In this guide, we explore System 1 and 2 thinking, define Dual Process Theory, and touch upon a few practical research methods for both systems. 

Download this guide to learn how to:

  • Understand Dual Process Theory (DPT)
  • Understand System 1 and System 2 Thinking
  • Conduct research methods for each system