---
title: MDRG Decoding Consumer Beverage Choice Report
description: MDRG, the best market research firm in Louisiana, asked virtual audiences and synthetic data what motivates their beverage purchases. These are the results!
image: https://info.mdrginc.com/hubfs/Screenshot%202025-09-16%20115244-1.jpg
---

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# Beyond the Shelf: How Consumers Choose Beverages

MDRG asked virtual audiences what motivates beverage purchases

> ## Why do consumers choose one beverage over another? 
> 
> ## Most purchase decisions happen before consumers realize they're choosing.

Using our Whole Mind™ Approach, MDRG queried virtual audiences to decode the behavioral science principles that drive purchasing decisions in the crowded beverage marketplace.

Our research reveals which psychological triggers drive repeat purchases and how brands can design for authentic emotional connection, consumer trust, and lasting loyalty.

![BevMo CPG landing page graphic](https://info.mdrginc.com/hs-fs/hubfs/BevMo%20CPG%20landing%20page%20graphic.png?width=514&height=357&name=BevMo%20CPG%20landing%20page%20graphic.png)

#### Ready to build a stronger brand? 

Learn how to apply these behavioral insights to create more effective packaging, targeted messaging, and premium positioning strategies. 

Download our report

###### **DECODING THE SUBCONSCIOUS:**

###### *The Behavioral Science Of Beverage Choice*

to discover actionable frameworks for leveraging consumer psychology. 

 

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