Beyond the Shelf: How Consumers Choose Beverages
MDRG asked virtual audiences what motivates beverage purchases
Why do consumers choose one beverage over another?
Most purchase decisions happen before consumers realize they're choosing.
Using our Whole Mind™ Approach, MDRG queried virtual audiences to decode the behavioral science principles that drive purchasing decisions in the crowded beverage marketplace.
Our research reveals which psychological triggers drive repeat purchases and how brands can design for authentic emotional connection, consumer trust, and lasting loyalty.
