Unlock this case study and discover how Gen Z's approach to health and wellness has evolved in the face of pandemic challenges.

As this generation transitions into adulthood, they prioritize their well-being like never before. By seamlessly incorporating health and wellness practices into their daily lives, they meticulously evaluate brands as adept digital natives.

Dive into our comprehensive whitepaper, where we explore:

1. The growing appeal of low alcohol and wellness beverages among Gen Z.

2. How this trend is reshaping the market landscape, challenging the dominance of traditional alcohol industry giants.