95% of consumer decision-making is triggered by emotion, or non-conscious biases. With that startling statistic, it's clear we need to embrace the emotional side of our consumers and develop experiences that impact them in the long term.

In this report, we explored 4 ways brands can trigger emotional moments:

1. Using Motivators

2. Tapping into Values

3. Emotional Associations

4. Employee Experiences

With this information, brands can determine how best to engage their consumers emotionally for long term success.

 

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