Strategy & insights

for marketing teams & agencies.  

MDRG delivers brand strategy that strengthens brands through consumer insights.

As a research firm, our deliverables are backed by data that delves into the consumer’s Whole Mind(TM) – uncovering both rational and unconscious needs.

Our work empowers teams to rely on data – not just hunches – to make strategic decisions.

MDRG's deliverables include:

  • Creative Brand Briefs 
  • Personas
  • Brand Messaging & Positioning
  • Competitive Reviews
  • Campaign Launch Strategy
  • Brand Workshops
  • White Space Opportunity Mapping
  • Micro & Macro Trend Reports
  • Customer Experience (CX) Consulting

Why MDRG is different:

  • WHOLE MIND™ Market Research Approach that integrates System 1 tools and techniques into every study
  • Small by design to ensure our senior team members are a part of every project
  • 25+ years experience in market research with clients like:
sandersonfarms
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OHS
smoothie king
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TELL US ABOUT YOUR BRAND

Branding is our passion. We'd love to connect and find out if there's a way we can help you implement a unique brand strategy.