Elevate Your CPG Brand with MDRG's Market Research Expertise

• Understand your brand’s health relative to competitors
• Develop deeper consumer understanding
• Pursue optimal branding and positioning
• Create emotionally-engaging advertising
• Validate your CPG package design
• Increase customer satisfaction and loyalty
• Execute consumer co-creation or sensory testing

Guiding Your Project to Success

At MDRG, our leadership team ensures your CPG market research project is expertly managed from start to finish. Whether you're analyzing complex data sets or uncovering consumer behavior trends, we bring together the brightest minds to meet your specific needs. 

Comprehensive Research Solutions for CPG

Our specialized teams focus on qualitative, quantitative, and strategic research tailored to the consumer packaged goods industry. With extensive experience, we deliver the insights you need to make informed decisions and propel your brand forward.

WHOLE MIND™ Market Research in Action

We leverage the full potential of the mind—tapping into both conscious and non-conscious levels to provide deep consumer insights specific to CPG.

Conscious Insights

We explore language-based ideas and how they influence and move your audience, identifying key drivers in the CPG sector.

Non-Conscious Insights

Using System 1 research methods, we delve into the ingrained thoughts your audience can't articulate—those subconscious drivers of decision-making that impact CPG purchasing behavior.

By integrating these insights, we craft comprehensive solutions to guide your brand in the right direction.